Tribute to Emily Crooks

I started listening to Emily Crooks back in my UTech days, around 2008, religiously waking up to listen to This Morning. Today, I woke up at 5:55am to be exact and immediately grabbed for my iPhone, loaded my TuneIn app (it eats my data plan, but I must) to listen to my first good morning and sipping my news-my coffee in the morning, from the best, my Ems, Emily.

Photo Credit:  TVJ
Photo Credit:
TVJ

Growing up, I knew I had a vested interest in news and current affairs. I grew up listening to Perkins Online – never felt the need to call the man, but the discussions moved the inner core of my soul. You didn’t have to agree with the thoughts expressed but be open enough to hear another perspective. I think, for the most part that led me to love Emily Crooks, seeing her passion for the highest standard in journalism, her ability to listen to an opinion, question it if necessary and at the same time, laugh at her silly jokes, or wanting to clash and done her boss Cliff Hughes. Moreover, she wasn’t only planting the seeds of reasoning with me but she was resonating with thousands of listeners as well.

I don’t have a favourite Emily-moment. For some, it’s the Ninja Man interview, or her covering a legal court battle, the latest being the Kartel Trial via social media and on the morning programme. Every moment for me was special and my favourite. And hearing her reasons for saying goodbye to morning radio has made all those mornings with Emily well spent and even more special. I too, thought I wouldn’t have cried like Naomi – who confessed she was the strong one – we wanted you to be the strong one. Hearing Naomi deliver her heartfelt thanks, and being moved to tears caused streams like a flood to run down my face. I sat at my desk ready to dive under the waist-high wooden desk if a co-worker passed by.

As you leave Emily, I offer up a prayer of gratitude that I was able to live in the lifetime you accomplished this work. This great body of work – your legacy, that will allow us the right to call your name with the greats, with Perkins and others. Although, I bawled, more like sobbed like a kid this morning, I am grateful to have known you. At least, that’s how most of us feel, with your personal touch on social media via Twitter. You’ve welcomed us in your life and we walked right in. We watched you grow and your actions, your increasing influence, your challenge on ideas and justice, your bread and butter caused us to grow with you.

Emily, I pray that I will have an ounce of your confidence, passion, ability to communicate, the fierce attitude to challenge and your sweet charisma in my own life. I have always loved to embrace change. And yes, that’s one reason I will get over your departure from morning radio, so that you can hug your children tighter and have the blessing of them saying ‘thank you for mom’ for breakfast; because those moments will never return to us. As you move on, be ratified in knowing you did the work and your legacy lives on.

You’ve left big shoes to fill and I wish George and Naomi all the best in the chair. As a listener of the programme, they will hold the chair a little longer if together they showthe hunger for news, the passion for justice and have full integrity at the end of the day.

Thank you Emily, run on and see what the next chapter will bring. Please, grant us one wish; that you will continue to share your lessons and watch British football on Twitter with your fans, no longer listeners.

Love,

Maybe your biggest fan,

Corve

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Searching for a WEB DESIGNER

I am searching for a web designer for a project I would like to work on. To join the team, continue reading, please share with young, vibrant, bright web designers.

Location – Pref. Kingston, Jamaica

Responsibilities include website design, marketing, interactive product design and applying UX/UI principles to web work.

The designer will work collaboratively with marketers and product managers to create relevant and effective sites for a variety of business audiences. Designer should feel comfortable pitching concepts and ideas and have experience leading projects from conception through completion.

Required Skills

  • 2-3 + years design experience
  • Outstanding web design skills:
    1. Ability to code HTML/CSS
    2. Understand structural design of shared information elements (IA)
    3. Conceptual research, building wire frames and creating front end web graphics/CSS
    4. Integrate typographic, photographic, illustrative and other elements into designs
  • Strong communication skills and client orientation
  • Able to collaborate with teams to plan, analyze, organize and execute assigned projects
  • Innovative, creative problem solver
  • Proficient in the following software:
    1. Adobe Creative Suite (Dreamweaver, Photoshop, Illustrator)
    2. MS Office Suite

Desirable Skills

  • Degree in web/graphic design, or relevant experience
  • SEO and UX knowledge

How to contact me

Email corve.dacosta@gmail.com

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While they were sleeping…#TeamATL’s smashing Ad

On January 8, I sat at my desk minutes before the start of work, as usual, skipping through the dailies, the Jamaica Observer first (easier to handle), then I fight myself with the Jamaica Gleaner. You might ask, “Corve, why don’t you read it online?” Well, one, I want to see the advertisements, two, I read the horoscope in  the Observer, and three, there’s nothing better than picking up a newspaper and turning those pages.

I am minding my own business, skipping through the Jamaica Observer and I see this ATL advertisement.

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I grabbed the arms of my chair and I literally didn’t know what to think. I was befuddled because as a ‘marketing manager’ in my head, your worst nightmare became reality. So, like any millennial, I picked up my iPhone (product placement) and I tweeted a photo, explaining how brilliant the ad is.

This led me to post this quick thought on ATL’s Facebook page and also my own personal FB page:

“One of the best print ads to come out of Jamaica in a long time. No questions asked. It’s so on point, so competitive, so in your face, so factual that BMW Jamaica hasn’t even responded to this slamming ad. Big ups to the Audi team, absolutely banging with this advertisement. I looked twice when I saw this in the Jamaica Observer, and that’s not everyday something special like this comes along that makes you double look, triple look and now I’m putting it on my Facebook in the finest quality. If you sit anywhere in marketing you will agree that this ad is a hit. Sorry finance, lawyers etc lol if you don’t get the excitement here, you may not be able to relate to the epic-ness and the fierce-ness that this ad is serving right here. This ad is a winner in my book. And you’re seeing more Audi on our streets – my fav is the red - #goodnightoldluxury

All day Wednesday, I thought about this advertisement. But, my thoughts were some where else. As I sat in the taxi heading home, I thought about the marketing team at BMW Jamaica, and the shitty day they must have had. It must have been a nightmare because for those who can’t relate on how excellent this ad is; this is like the JLP producing the most damning ad on the PNP days before a general election, and it could cause you to lose it all. That’s how smart, spot on and effective this advert was.

Sitting in a marketing department has taught me a great deal. Not many commercials can translate board room and marketing discussions, so that a graphic designer can create and translate the expressed thought. That is what is really unique about this ad. This ad is an indictment on all of ATL’s competitors, moreso, Mercedes Benz and BMW. If you understand the local environment how BMW Jamaica dominated the market, the new ATL showroom and how ATL has managed to align the brand strategically in Jamaica, then you will see this ad in a different perspective. Let’s go further, look at the events ATL and their brands endorse – they endorsed Collection Moda – the best fashion week ever staged in Jamaica, they are behind the Jamaica Observer’s biggest events – food awards and they make it work. So this ad is literally saying, we caught you sleeping and we are now dominating the field you starred.

The minute the competitor saw this advert, they should have responded, the following day. Instead, Christopher McFarlane (Sales and Marketing Manager at Mitsubishi Jamaica -aligned with ATL’s competitor) posted this on ATL Jamaica’s FB page:

“Wow. It’s funny how the facts and figures don’t back up ATL’s claim. According to them, BMW was sleeping, but the facts show that even if they were asleep they sold SIGNIFICANTLY more cars than Audi in any period. Fact is, if you ask them to prove how many times they have out-sold BMW in the last 2 years you may not get a response. They may actually say only once, but…The fact is that the Audi is a very nice brand, as is BMW, as is Mercedes Benz. There is no need to degrade one, to sell another. Why not try and sell on the merit of what you have..? False or trickery advertising may be cool, but only until someone calls you out and asks for you to show the Fact Sheet to back up your claim. May we please see your claim in figures, ATL?”

Christopher McFarlane must be called out for this brazen and unprofessional behaviour he expressed on the social media network Facebook. Of course, Jamaica as advanced as we are with leading Caribbean businesses, world-class marketing executives is still without a marketing association. There is one way to respond to ATL’s claim and that should be reflected in the marketplace. Any other unabashed act is unbecoming of the profession.

On Sunday, four days later, Mercedes Benz Jamaica, pulled out an advert of their own. Was this their cheesy response?

photo (1)

 

Let’s not begin to analyse on this hot mess Mercedes Benz published.

I’ll keep you posted.

For ref, see ATL’s Facebook page.

big up the audi team, the graphics man and the manager who signed off on this ad. mad a road.

Posted in Advertising, Jamaica | 3 Comments

Audley Shaw for leader!

I  won’t add much to this post, just to say, if the delegates don’t elect Shaw as leader, Jamaica deserves everything it gets, including the value of the dollar.

This man makes me want to believe in Jamaica again.

Shaw addresses G2K

The man spoke for 30+ minutes, without talking points (from what I saw – he didn’t rely on any), he came across as passionate, aware of the issues and still presenting solutions to fix the problems we face.

I know Jamaica never elects the right leader for the job. Please, get it right this time.

Posted in Jamaica, politics | 4 Comments

Coca Cola Day – World Cup Trophy Viewing

While in the line at the National Indoor Sports Centre with Stephen to view the World Cup Trophy on Sunday, I observed something. Everyone before me, walked up to the trophy and did a Vanna White pose. That inspired this pose.

clickitpic-0-1

 

a WTF moment!

I enjoyed the tour, it was well executed, and attendees received a physical photo at the end, which was super cool. This is the digital copy.

Great marketing execution Coca Cola Jamaica.

esteban876_pict

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