Hi Yendi,

When you entered and won Miss Jamaica World 2007, Jamaicans fell in love with you instantly. They adored you because of your appeal as a beautiful, authentic Jamaican girl the attraction that PR and marketing gurus often refer to as “relatability”. Following in the footsteps of Terri Karelle and Sarah Lawrence, you represented us well in China and blossomed into what can only be described as one of the darlings of the Jamaican people. You then hosted the most popular reality show on television, Digicel Rising Stars,and later moved to South Africa where you have been establishing yourself as an aspiring fashion model. Indeed, the last few years have smiled on you.

It was in the height of  your acclaim that you stated, in an interview with Anthony Miller, host of Entertainment Report on TVJ, the names of  both pageant queens to have historically copped both pageants (Miss Jamaica World and Miss Jamaica Universe). The fact that you felt the need to mention them was arguably the first stain on what was previously a flawlessly crafted public persona as it left some people with the nagging feeling that your focus was not promoting world peace, helping starving children or any of the standard pageant queen cliche ambitions. It was our first glimpse of what some have now begun to consider a very egocentric or narrow goal of self-promotion and social and material advancement.  The remark foreshadowed your desire to be the third Miss Jamaica to wear two local crowns in her lifetime.

With this backdrop of apparent self-service and unwavering self-focus, there has been much debate over the last few weeks about your decision to compete for Miss Jamaica Universe. I am not sure “debate” would be the appropriate term in light of some of the very unpleasant, unkind and sometimes scathing remarks that have been expressed on Facebook  and to some extent Twitter. Detractors have not only attacked your supposed greed, but have alleged that your God could no longer claim sole credit for your beauty as some cosmetic surgery might have given you a “boost” and a “bridge” to better opportunities. Although this is not an uncommon practice in pageant culture (some estimates run as high as 30% of contestants have had cosmetic “enhancements” prior to competing), it still left many of us feeling outraged and betrayed that a former beauty queen would not only claim another crown at the expense of other very deserving contestants, but more importantly, that said former beauty queen also had  gone under the knife to get an “edge” in the competition (no pun intended). Whether this reaction is justifiable or not is questionable, but what is certain is that your secrecy about any potential adjustments you might have had, will only fuel the fire that is beginning to burn your brand; an undesirable outcome that is only being made worse because of your surprisingly ill-advised remarks on Facebook in response to some of these allegations. You have spent the last few years building your image as a classy and sincere public figure. In light of this, using your Facebook account to address these allegations is simply not enough. You should have opted for a press conference or more formal statement to diffuse rumours and challenge any slanderous remarks levied against you.

To look into the credibility of all of these claims being made about you and how you’ve changed, I did my own research by looking at numerous pictures from 2007 to 2010. Certainly there are little changes here and there in your photos, but these could either be a part of your maturing or even be influenced by changes in exercise, nutrition and even aesthetic. So, rather than impose my thoughts, I thought it better to show a few pictures of similar style from the last three years to allow my readers to draw their own conclusions about the whole “plastic surgery” and “double crown” scandal. Whatever they may think, is only incidental. What really matters is what you have to say about it and how you handle an uncomfortable situation that is rapidly deteriorating. If you have had work done, there’s no reason why you should be ashamed. You are in an industry that seeks perfection and it would be perfectly understandable if you felt you needed to do what you could to make yourself more marketable. What would be shameful, however, would be to have had plastic surgery and refused to admit it – with your platform.

Corve

I really feel your pain.

Yendi Phillips - Miss Jamaica Universe 2010

The beautiful Yendi Phillips

Miss Jamaica Universe 2010

What do you think?

What do you think?

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