Corve DaCosta – coast to coast ~

I was impressed with the advertising campaign for Gillette Fusion ProGlide in magazines like Details and GQ. I was so moved I had to find a way to do a review for it. Since I don’t need to shave often (if you’ve seen my face that’s obvious) I asked a friend on the other facial extreme, once who recently tried the product to review the Gillette Fusion ProGlide. He was a Mach 3 fan but he now uses the Fusion ProGlide religiously. I searched the internet for the advertising campaigns (print) to share them here but I was not successful.

Gillette Fusion ProGlide Commercial

The Review

Gliding to comfort and sexiness…

Not to “date” myself, but I do distinctly remember when Mach 3 razors first stormed the men’s grooming market with promises of providing the best shave ever. I was a skeptic then, but decided to try it since I’m one of those must-shave-everyday-or-turn-into-a-caveman kind of guys. From the first try, I never used another razor again. In comparison to what was available back then, the Mach 3 really was revolutionary and, even today, it’s still considered to be a pretty good product. I had seen ads for the more expensive and “cooler” Gillette Fusion ProGlide, but never really paid them much attention since I was still content with my reliable Mach 3. Well, as fate would have it, a friend decided to surprise me with the gift of the new Fusion ProGlide. At first, I thought to myself, “Why did you go and spend all that money on this advertising gimmick? I mean, how much better can a shave really get?” Skeptical again, I slowly opened the “cool” packaging, afraid that the sales pitch of “five, thin, super sharp razors that guarantee the best shave ever” would disappoint me. After all, hadn’t the Mach 3 already achieved that? My shaving gift  included the ‘Fusion’ shaving gel and the aftershave so this was the whole shebang. I popped the cap of the shaving gel and lathered up my already moist face and looked in the mirror with cynicism. “Best shave ever… whatever, but here goes…”  I put the Fusion Pro Glide razor to my face and muscled for the usual tug at the stubble, then WHAM – my shaving universe was changed forever…

The first thing that struck me was how easily it glided across my heavily stubbled face. You saw a clean stripe of silky skin like a driveway cutting through a lawn. Sure, shaving often looks like that, but this took it to another level. It was insanely smooth. I stopped, leaned in closer and stroked the exposed skin with my finger tips. “Damn!” slipped out of my lips. Then, excited like a kid with a new toy, I continued to shave. In three minutes, I had metamorphosed into a new man – a “Fusion” man. I hate marketing and advertising and sales gimmicks, but I kid you not: it REALLY was the best shave I’d ever had my entire life: no drag on the razor, no razor burn at all, no irritation and soooo darn smooth. I looked over at my Mach 3 and said, “I’m sorry, but you know we’re through, right?” Once finished, I rinsed and looked at my shiny new face: “Amazing!” Thank you Gillette! You raised the bar once again. I don’t know how much better shaving can get than the Fusion ProGlide experience, but something tells me, with your help, guys like me around the world are going to find out for generations to come.